Dag joined Lagardère Travel Retail as International Financial Controller in 1988 after graduating from the world-renowned French business school ESSEC.
In 1991 he took over the position of Director of Finance and Organisation with Press Shop in Brussels before joining AMP, the Belgian press distribution subsidiary – at that time part of Lagardère Group. Dag became Chief Executive of AMP in 1996.
In 1999 he was promoted to Chief Operating Officer of Lagardère Travel Retail, overseeing the Central and Eastern European subsidiaries of the group, later adding Western and Southern Europe and North America to his portfolio.
Dag has been Chairman and Chief Executive of Lagardère Travel Retail since 2011 and, with his teams, has turned travel retail into a core activity for the Lagardère Group.
Dag’s extensive experience in international and multinational business includes five years as International Finance Controller for global air transport industry supplier SITA (1983–1988). Dag lives in France; he born in Sweden and is Norwegian by nationality.