Nicole Foo heads Changi Airport’s Online Retail Business – known as iShopChangi.
She has spent more than 13 years in the aviation sector, of which ten have been dedicated to the duty-free business; her experience covers retail leasing and operations, advertising, retail marketing and ecommerce. Her team conceived and managed the internationally renowned ‘Be a Changi Millionaire’ shopping promotion, and has run the Changi Rewards loyalty programme since 2010. Under Nicole’s stewardship iShopChangi has been registering stellar growth year on year.
As an avid shopper, Nicole seeks out retail inspirations both online and offline. Through her personal experiences she holds the belief that eCommerce will never replace offline shopping, even though an omnichannel retail experience for customers will reduce friction and is key to greater value creation for customers and the retail industry.
Nicole holds an Honours Degree (Business Studies, Marketing Major) from the Nanyang Technology University of Singapore. Her favourite quote in life comes from Thomas Edison: “I have not failed. I’ve just found 10,000 ways that won’t work.”