Richard Barker is responsible for all aspects of Auckland Airport’s retailing businesses, including duty free, speciality retail and the airport’s premium lounge, along with food and beverage.
He is also responsible for parking and ground transportation. In recent times Richard has been the driving force behind Auckland Airport’s ambitious plans to develop a compelling omnichannel solution.
As the gateway to New Zealand, Auckland Airport is going through a period of rapid growth. A number of expansion projects are under way which will significantly increase the retail footprint, while at the same time responding to increased off-airport competition and ever-increasing customer expectations – particularly in food and beverage.
Richard joined the travel retail industry only four years ago, and so retains a fresh perspective on the industry. Prior to joining the airport he was an award-winning marketer, with a 20-year international career in the energy and retail sectors, having lived and worked in the UK, the USA and Australasia.