Alex Avery

As the CEO of Pragma, Alex Avery has extensive international experience of working on commercial strategy projects, specialising in airport terminal concession planning and mixed-use commercial developments. He has managed projects across a range of geographies, including the Americas, Europe, Asia, the Middle East and Africa, for clients including leading airport operators, commercial developers, brand owners and private equity investors.

Core to the delivery of these projects is the undertaking of detailed research and analysis concerning customer profiling, space planning and revenue modelling to optimise the commercial offer to end-user needs. Recently, Avery has led projects supporting the commercial planning for leading terminal concession projects including JFK, Toronto Pearson, Doha and Bangalore airports. He regularly speaks at industry conferences on subjects ranging from consumer trends to travel and retail property innovations, reflecting his interest in retail, F&B, brands, people and places.

Pragma is the leading global expert in commercial space planning for airports, retail and mixed-use assets. Pragma’s data-driven insights create successful commercial strategies and trusted advice for investors, operators and occupiers to enhance customer experience and commercial performance.