Beste Ermaner

Beste Ermaner is the Vice President of Global Travel Retail at Philip Morris International (PMI). She leads PMI’s strategic transformation in the duty-free and travel retail sector, driving the company’s vision toward a smoke-free future.

Under Beste’s leadership, PMI Global Travel Retail has rebranded and evolved into a more consumer-centric, experiential and multi-category business – serving over 350 million travelling adult nicotine users across more than 160 markets and over 1,000 locations worldwide.

Beste is a strong advocate for innovation, female leadership, consumer and experiential focus in duty-free business, and meaningful consumer engagement across global travel hubs.

With over 25 years at PMI, Beste has held several senior leadership roles, including Global Head of Portfolio Strategy, Deputy Managing Director in Türkiye, and Head of Area Field Operations in Russia.

Her background spans global marketing, strategic leadership and category transformation.

She holds a degree in Management from Boğaziçi University and has completed executive education at the Stockholm School of Economics and the Thunderbird School of Global Management, focusing on communications and leadership.