
Freda Cheung
President and Chief Executive Officer Asia-Pacific, Dufry
Before her recent appointment as President and CEO Asia Pacific for Dufry, Freda Cheung held leadership roles in Dufry US and Canada as its Executive Vice President and Country General Manager (2020–2023) and Senior Vice President Commercial (2017–2019).
Freda began her career in the duty free and travel retail industry with World Duty Free as CEO Canada for World Duty Free (2010–2017) and Vice President Corporate Services (2006–2010).
Freda is a member of Chartered Professional Accountants of Canada. She has a Bachelor of Commerce degree in accounting from the University of British Columbia.