Mr Williams was appointed as Sydney Airport’s General Manager Retail in 2014 leading the retail portfolio across the airport’s T1 International and T2 and T3 Domestic terminals including development, leasing, planning, marketing, advertising and new media.
In his role, he is responsible for the strategic direction of the retail offer at Sydney Airport and has worked cross-functionally and with key stakeholders to deliver positive retail growth as part of the improvements programs.
Focused on elevating the customer experience, Mr Williams has been integral in re-setting the retail product to drive strong performance. This includes acquiring a new duty free partner, the first in over 20-years, securing a significant uplift in first to Australia and first to Australian airport brands, as well as premium dining concepts headed by award-winning international chefs.
As part of the new retail offer, Sydney Airport has been awarded Australia’s Favourite Airport-Eating and Shopping at the 2017 Cheapflights Awards, Casual Dining Restaurant of the Year at the 2018 Global Food and Beverage Awards (FAB) and Sydney Airport was awarded ‘Story of The Year’ and ‘Terminal Opening/Renovation of The Year’ in the world’s largest travel trade publication The Moodie Davitt Report.
During his time, Mr Williams has also overseen the introduction of a dedicated Chinese marketing strategy, including a Sydney Airport branded WeChat channel, Chinese website and dedicated retail offerings tailored to Chinese passengers.
Prior to his role at Sydney Airport, Mr Williams was the Group General Manager at DEXUS Property Group and has held various management positions at Westfield shopping centres, including Regional General Manager, and been a Director of the Shopping Centre Council of Australia.
Mr Williams holds a Bachelor of Arts (Psychology and Politics) from Macquarie University and is a member of the Australian Institute of Company Directors. He is also a board member of the Newtown Precinct Association and a guest lecturer at the University of New South Wales