Heidi Van Roon

As Founder and President for the SPARK Group of Companies Heidi gives voice and leadership to Sales and HR excellence for Luxury Retail. Her no-nonsense approach has proven savvy, effective and genuine. She sees the strategy level and knows how to translate a vision into the day-to-day practical tasks. Heidi combines an analytical and caring approach as evidenced by the high ratings as an employer of choice.  She believes that when an employer takes care of their team, they will in turn be empowered to take care of their customers on the front line in a way that digital can’t. Heidi’s leadership style is founded on well-informed context, courageous and creative collaborations, bespoke promotional programs, and genuine heart. SPARK won the “Team of the Year – Americas” award by Frontier in 2021 and are a finalist in the 2022 Frontier Awards for: “Collaboration of the Year” and for “Campaign of the Year” in Cannes, October 2022.