Ms Hung is an aviation and retail veteran with more than 20 years of experience in airport commercial development, operations management and airline development.
Ms Hung currently leads the Enterprise Digital Ecosystem & Business Division (EDEB) in CAG. In this exciting phase of CAG’s development, the EDEB group is responsible for the digital transformation of the organization and overseas the orchestration of the personalization roadmap and omni-channel Changi customer journey for the enterprise. As part of the group, she oversees the departments of Enterprise Data Science & Management – responsible for deepening customers insights, building up data capabilities for optimal data exploitation; DIVA – the enterprise digital incubator and kitchen to drive experimentations; Changi App –drives development and strategy of the key digital node; Digitech leads the efforts in powering CAG’s digital platforms with right technology and capabilities; and the Strategy & Performance (SP) team that manages overall performance of the Enterprise Digital Ecosystem.
Prior to returning to CAG, Ms Hung was the CEO of Jewel Changi Airport and oversaw the completion of the development and construction of the project and spearheaded the official opening of Jewel in 2019. In the early stages of the project prior to the formation of the company, Ms Hung was instrumental in the initial conceptualization of the mix-used complex and has led her team in the planning and development of Jewel for close to 10 years. Post-opening, she continues to be deeply involved in the day-to-day operations and running of the complex.
Before her secondment to Jewel, Ms Hung was Senior Vice President of Changi Airport Group’s Landside Concessions Division and oversaw the commercial activities across the landside of all Changi Airport terminals. Ms Hung was in the vanguard of airport transformation and played a pivotal role in key development initiatives which more than doubled the landside commercial offerings at Changi Airport; and introduced a host of new retail and F&B concepts to the airport.
From 2006 to 2010, Ms Hung was the Head of Airport Operations in Terminal 2 and, subsequently, Terminal 3; where she managed the terminals and covered responsibilities from ground operations to passenger experience and facilities. During this period, she also played a vital role in the opening of the new terminal, Terminal 3. In those appointments, Ms Hung was also responsible for delivering overall customer service excellence in Changi Airport and creating a memorable passenger experience. These included introducing facilities such as the world’s tallest play-slide in an airport, as well as, organizing marquee events like the Changi Airport Race, the first-ever jetliner versus car race in Asia.
Ms Hung started her career in aviation with the Civil Aviation Authority of Singapore and subsequently with the Ministry of Transport. She was actively involved in the area of airlines development and the promotion of air traffic rights at the national level. In that role, she also provided expertise in her study of long-term competitive issues for the aviation industry in Singapore.
Ms Hung was awarded the Singapore Inc. Overseas Scholarship and holds double Bachelor’s degrees in Civil & Environmental Engineering, and Economics from the University of Michigan, Ann Arbor. She also holds a Masters degree in Management Science and Engineering from Stanford University.