Joost Rosmuller

Joost Rosmuller leads Mondelēz International’s World Travel Retail business, overseeing a global portfolio of iconic brands across airports, border shops, cruise lines, and other duty-free and travel hubs. With 30 years of leadership experience in the FMCG sector, he has held senior roles in marketing, sales, strategy and general management at Unilever, LEGO, Cadbury and Mondelēz.

Throughout his career, Joost has consistently delivered step changes in commercial performance, driven by strategic portfolio management, operational excellence and cross-functional leadership. He is widely recognised for his ability to inspire high-performing teams and unlock category growth across diverse international markets.

Joost is reshaping the future of travel retail by championing a consumer-first approach – leveraging data, design and strategic partnerships to elevate the confectionery experience. Under his leadership, retail spaces become storytelling platforms, turning impulse into loyalty and transactions into memorable brand moments.

A passionate advocate for innovation and collaboration, Joost brings deep insight into the evolving landscape of global snacking and experiential retail. For him, travel retail is more than a point-of-sale – it’s a place for discovery, delight and smart growth.