Jose Benikes, currently the General Manager for British American Tobacco Global Travel Retail, is based in London.
Brazilian by birth, Jose joined British American Tobacco (BAT) in Brazil in September 1987 as a management trainee. Since then he has held various roles in trade marketing and distribution, marketing and general management within the BAT group across the world.
Prior to his current role, Jose was the Global Head of Route to Market for BAT, setting the strategy for distribution management of BAT organisations around the world. He has extensive experience in travel retail, having formerly been the General Manager of BAT Global Travel Retail Europe in 2007. Jose also has strong transformational change management experience, an example of which is his leadership role in the integration of the dispersed travel retail organisations within the BAT world into the integrated global travel retail business it is today.
Jose is a corporate member of the European Travel Retail Confederation and is a strong advocate for travel retail around the world.