Michelle Sun
Assistant General Manager, China Duty Free Group (CDFG)
Michelle Sun joined China Duty Free Group (CDFG) in 2004 and was appointed Assistant General Manager in 2021.
During her 20 years at CDFG, Michelle has successively held senior positions including General Manager of Luxury and Fashion Department, Project Leader of Haikou Xinhaigang CDF Mall Project, among others.
Her primary focus is leading the merchandising department, which is responsible for the implementation purchasing strategy and planning as well as brand management. She also serves an important role to execute CDFG’s strategic projects, and to help develop the business by working with the company’s internal executive team and collaborating with major travel retail partners.