Mirko founded Jessica’s Secret in 2015. Over the past three years, the app has grown in popularity and reach and is now a recognised digital marketing brand in travel retail. Since founding Jessica’s Secret Mirko has also developed a market insights service on the travel retail industry in China.
Jessica’s Secret now has partnerships in place with King Power, DFS and Everrich as well as other duty free companies, advising them about marketing and how to win over consumers in China.
Mirko is the co-founder of Chinese investment bank The Miracle Capital, helping numerous companies raise capital and successfully list on the Chinese stock market. Prior to setting up the Miracle Capital investment bank, he worked at the China Council for International Investment Promotion Investment and Financing Committee (CIFC), where he was Director of the Members Department.
Mirko graduated from Changchun University of Science and Technology with a bachelor’s degree in communication engineering.