Nicola Wells is the Head of Category Development for Nestlé Travel Retail International responsible for developing and leading the strategy to make Food#1 most purchased category in Travel Retail. An experienced industry executive and business consultant with a wealth of strategic marketing and commercial expertise combined with senior level experience within travel retail. She established her own business U.S.P (Unlocking Strategic Potential) Consulting in 2019 developing commercial and marketing strategies across multiple industries including domestic and travel retail where she delivered content for the DFWC Certificate in Duty Free and Travel Retail.
Before this Wells worked for 8 years with Aer Rianta International (ARI), the last 6 years as Director of Global Strategy & Marketing on the Executive team. Prior to her time in ARI Wells held a range of senior commercial and marketing roles in Mars, Britvic and Pepsico.