A graduate of leading European business school École supérieure de commerce de Paris, Vincent Boinay joined L’Oréal Luxe in 1992. In his 25 years at L’Oréal, he has held several positions in the travel retail field – not only in France but also in Japan, where he was Vice-President of Nihon L’Oréal KK (Japan) from 2007 to 2011. While with Nihon L’Oréal he repositioned the company’s Luxury Division and initiated the development of new modern self-assisted beauty with local partners.
In 2012 Vincent took up the position of Global Retail Director of L’Oréal Luxe to drive the company’s Worldwide Retail Excellence Program. He was promoted to Managing Director of L’Oréal Travel Retail in 2014 and was promoted to President in 2015.
Boinay, who is also a member of the L’Oréal Executive Committee, has enjoyed an impressive 30-year career with the French beauty powerhouse, many of them within the travel retail channel which he has headed with great distinction since 2015.