Yan Lee is Chief Product Officer of iClick Interactive Asia Limited, a leading omnichannel marketing technology company connecting worldwide marketers with audiences in China.
iClick Interactive Asia was officially listed on NASDAQ under the ticker symbol ICLK on 22 December 2017. Prior to joining iClick Interactive in 2015, Yan was the Founder and CEO of Buzzinate, a Big Data service provider established in 2009 that has become one of China’s leading DSPs, leveraging over 45 billion user signals every month.
Yan possesses more than 10 years of experience in digital marketing and products with a focus on big data advertising platforms as well as business ecosystem infrastructure. He now leads the charge in driving the frontiers of data and programmatic marketing in iClick Interactive. Under his leadership, Yan continued his entrepreneurial spirit in iClick Interactive and is constantly looking for new ways to innovate within the digital world and deliver a better outcome for end users.
Equipped with a range of experience that allows him to thoroughly understand clients’ needs, Yan adapts to turning complex programmatic marketing options into a toolbox from which advertisers can pack and choose solutions to become more effective in the digital world. The success of Buzzinate also led Yan to be honoured by Forbes China as one of China’s ‘30 under 30’ entrepreneurs and he was also named in Campaign Asia-Pacific’s ‘40 under 40’ in 2017. Yan holds a dual Bachelor Degree in Advertising and Corporate Management from National Chengchi University in Taiwan and an MBA Degree from China Europe International Business School (CEIBS) in Shanghai, China.