The original Trinity Whitepaper in 2003 was a seminal moment in the history of travel retail. The industry issued a challenge to itself: to embrace a new spirit of collaboration and to hold itself to world-class retail standards. New in 2019, the Trinity Challenge aims to rekindle this pioneering mindset; one where the stakeholders are not afraid to challenge each other and question prevailing wisdom. Too often great ideas go unheard and are too quickly lost in time. The Trinity Challenge gives a platform to travel retail’s most innovative and disruptive forward-thinkers to come up with creative solutions to opportunities and/or challenges relevant to many in the industry, in response to this brief.
Setting the scene: We return to Nirvana Airport; the original concept airport of the Trinity Forum. Now firmly established as a thriving aviation hub at the heart of one of Asia’s hottest tourism destinations, it’s an airport with limitless potential. There is space. There is a critical mass of travellers. There are investment budgets available. And, most importantly, there’s a willingness from a far-sighted landlord, innovative tenants and consumer-focused brands to challenge the status quo in the pursuit of sustainable growth for all parties of the Trinity.
About Nirvana Airport: Nirvana Airport is single mega-terminal, with 3-runways, serving a self-governed island nation in the South China Sea. The airport was built with a capacity for upto 120 million passengers, and is the home-base for Nirvana Airlines; a well-funded airline with a large fleet of new generation planes, operating a route
network of over 200 destinations. The average dwel time is 3.5 hours and transit
passengers represent around 40% of total passengers.”
Current offer: The current commercial offer is robust if not ground-breaking. The retail, food & beverage and other services that match up to any major international airport of a similar size in the region. However, over recent years, commercial revenues have lagged behind strong passenger growth, resulting in a decline in Spend per Passenger. That’s all about to change.
Call for concepts: Place yourself in this scenario. Are you the far-sighted landlord? Are you an innovative tenant? Are you a consumer-focused brand? Or are you a consultant that brings a unique outside perspective? You are challenged to break conventional wisdoms of travel retail and pitch an innovative new idea that could be implemented first in the world at Nirvana Airport. Your concept must involve the participation and investment from all three members of the Trinity, to be considered a true Trinity partnership. The objectives are to drive: • More Shoppers: increased penetration • More Spend: higher average transaction values • More Often: greater frequency of purchase
Tips: Submissions could consider the following areas:
- Logistics solutions
- Marketing concepts
- New categories and segmentation
- New business models and partnerships
- New experience
Trinity concept submissions should be provided in written proposals (no more than 1000 words). We recommend you broadly use the following structure:
- Business case and assumptions
Additional supporting documents can be submitted, over and above the 1000-word proposal. All submission materials should be sent to Irene@MoodieDavittReport.com before the deadline of 14th September 2019.
Intellectual Property: Any and all original content of the concepts submitted for the Trinity Challenge remain the property of the proposer. All other rights reserved.
All submissions will be evaluated by a panel of senior Travel Retail executives from across the Trinity. A shortlist of submissions will be invited to pitch their concept to the audience from the stage at the Trinity Forum in Doha later this year. Presenters will be responsible for preparing their Trinity Forum pitch. The audience will vote on the final winner.
Launch of the Trinity Challenge: 10th July 2019
Submission deadline: 14th September 2019
Judging: End of September 2019
Short-listed concepts to be presented at the Trinity Forum, Doha: 30th – 31st October 2019
All shortlisted submissions will receive a speaking slot and 2 complimentary tickets at the Trinity Forum.
All Trinity Challenge submissions will be published in a special Moodie Davitt Report Ezine.
The winning organisation/individual of the Trinity Challenge 2019 will receive a €10,000 donation to their charity of choice, from the Moodie Davitt Report.