QATAR. Diageo Global Travel has signed as a Platinum Partner for The Trinity Forum for the second year running. The company will also be the Opening Cocktail Sponsor for the event, which takes place on 30-31 October. It will be organised by The Moodie Davitt Report, ACI World and ACI Asia Pacific and be co-hosted by Qatar Duty Free, Hamad International Airport and Qatar Airways.

Qatar Airways is offering a 15% discount on fares to and from Doha for delegates (https://www.qatarairways.com/en-qa/offers/cug/TTF19.html  – Promotional Code: DOHTTF19).

Registration is now open for the event. Early bird rates are available until 31 July here: https://trinityforum.events.

Hamad International: Host airport of the 2019 Trinity Forum, alongside Qatar Airways and Qatar Duty Free

Diageo Global Travel Marketing & Innovation Director Anna MacDonald commented: “As the leader in beverage alcohol in travel retail we are delighted to announce our partnership with The Trinity Forum for the second year in a row.

“Alongside our fellow decision-makers from the airport and travel retail industries, we look forward to celebrating the ever-growing and diverse nature of the travelling consumer and exploring the innovative opportunities that continue to support the development of our industry.”

This year’s edition of The Trinity Forum – the world’s most influential airport commercial revenues conference – is themed ‘Reimagining the Trinity’s role in a phygital world’.

The event will examine how future-proofed the travel retail sector and its business model are in light of the relentless advance of online competition, enhanced consumer transparency, and lack of data sharing. It will also ask whether the traditional industry Trinity of airports, retailers and brands needs to make room for another stakeholder – airlines.

PROGRAMME HIGHLIGHTS

– The Big Data Workshop

How can better sharing and analysis of commercial data transform airport commercial fortunes and those of all sector stakeholders?

– The Trinity Debate

Is the airport commercial model still fit for purpose? How can it be modified while still delivering satisfactory returns for stakeholders? What if we started all over again and invented duty free in 2019? What would the sector look like? How would tenders be structured?

– Towards a brave new world

World tobacco products giant Philip Morris International (PMI) is leading a consumer revolution, away from traditional ‘combustible’ cigarettes and into a range of reduced-risk products, such as revolutionary ‘heat not burn’ IQOS. How does PMI reimagine airport retail in the future? A pan-industry perspective from a key sector player undergoing profound change.

– Changing Airport Perspectives

How are today’s most forward-thinking airports structuring their retail and F&B offers? How are they future-proofing the consumer proposition in the face of rapid demographic challenges and the onslaught of online competition?

– The Trinity Challenge

A unique addition to The Trinity Forum. Details to be announced this week.

– What are the new shopping and dining frontiers?

What categories and shopping formulas will drive airport retail and F&B in the future?

– The power of three – or the power of four?

Is it time to extend the travel retail ‘Trinity’ to airlines? What does the evolution of onboard ‘marketplaces’ by carriers such as Singapore Airlines, AirAsia and Avianca spell for traditional airport retail? What next for Qatar Airways as a retailer after its decision to suspend traditional inflight sales?

– Food & Beverage – the new retail? Airport Advertising – the new consumer engagement driver?

A joint session that examines two burgeoning commercial revenues sectors. How are airports reimagining their food & beverage offers to deliver enhanced customer satisfaction and increased revenues? And what does the digital revolution, when many consumers are looking down at their mobile platforms rather than up towards traditional signage, mean for the airport advertising sector?

 Front Line Heroes

A first for The Trinity Forum. This year we are calling for nominations from around the airport retail world for the Trinity Front Line Employee of the Year. In this important session, we profile the finalists and reveal the ultimate choice. More details soon.

– Why sustainability must be on every industry conference agenda

Our planet is in danger and airports (and airport commerce) are in the front line of the environmental crisis. How can our industry be part of the solution and not the problem?

– Finding a phygital solution to the digital challenge

A powerful close to the 2019 Trinity Forum features a line-up of the most progressive digital thinkers in the airport commercial community. How can humanisation best converge with digitalisation?