Rob Hassard

Rob Hassard is the Head of Growth at CAVU Experiences, focusing on expanding the company’s portfolio of airport lounges and private terminals. Rob started his career at Manchester Airport in 2010 in operations, where he worked in customer services for Monarch Airlines before moving on to flight dispatch for Flybe.

In 2012, Rob joined MAG’s graduate scheme and later specialised in non-aeronautical revenue streams, notably car parking and terminal concessions. This role provided him with valuable insights into how to drive market-leading non-aeronautical yields across the portfolio of MAG airports and develop strong, mutually beneficial, airport-concessionaire partnerships.

In 2020, Rob transitioned into the hospitality sector as General Manager of the Concorde Conference Centre, using his experience to transform the guest experience and revenue streams. His time at the Concorde Conference Centre paved the way for his move to CAVU Experiences, the hospitality arm of CAVU, where he now leads the development of CAVU’s lounge business and spearheads growth in the EMEA and APAC regions.

Recent successes for CAVU Experiences include the award of new Escape Lounges at Brisbane, Bristol and Edinburgh airports, as well as the imminent opening of Aether, the private terminal at Manchester Airport.