QATAR. Mondelez International has partnered with The Moodie Davitt Report for the inaugural Trinity Challenge in the confectionery brand’s role as Innovation Partner for The Trinity Forum 2019.

The Trinity Challenge draws on the original Trinity White Paper – a seminal moment in the history of travel retail that saw the industry issue a challenge to itself: to embrace a new spirit of collaboration and to hold itself to world-class retail standards.

The Trinity Challenge aims to rekindle this pioneering mindset, one where the stakeholders are not afraid to challenge each other and question prevailing wisdom.

Mondelez World Travel Retail Managing Director Jaya Singh said: “The principles of Trinity will always be the building blocks of growth and prosperity in travel retail. There’s a responsibility for all stakeholders in the industry to unite with creativity, investment and action to develop new ideas, new concepts and new ways of working. We must constantly challenge the status quo and move the needle to help unlock the true potential of shoppers in travel retail.

“We believe that the Trinity Challenge can be an excellent platform for new ideas to be developed and heard by key decision-makers, and act as a catalyst for innovation. Celebrating our 25th year of dedication to the channel, Mondelez World Travel Retail is delighted to lend our support to this initiative from the Moodie Davitt Report and ACI, and we are proud to become the official Innovation Partner of the Trinity Forum 2019.”

All shortlisted submissions will receive two complimentary tickets and a speaking slot at The Trinity Forum, while The Moodie Davitt Report will donate US$10,000 to a charity of choice from the winning organisation or individual.

About the Trinity Challenge

For the Trinity Challenge, we return to Nirvana Airport, the original concept airport from the 2005 Trinity Forum. Now firmly established as a thriving aviation hub at the heart of one of Asia’s hottest tourism destinations, it’s an airport with limitless potential. There is space, there is a critical mass of travellers, there are investment budgets available and, most importantly, there’s a willingness from a far-sighted landlord, innovative tenants and consumer-focused brands to break conventional wisdoms of the industry business model in the pursuit of sustainable growth for all parties of the Trinity.

Nirvana Airport is a one-terminal, three-runway airport serving a small, self-governing island nation in the South China Sea. The airport was built with a capacity for up to 120 million passengers and is the home-base for Nirvana Airlines; a well-funded airline with a large fleet of new-generation planes, operating a route network of over 200 destinations. The average dwell time is two hours and transit passengers represent around 40% of total passengers.

The commercial offer is solid with retail, F&B and other services that match up to any major international airport, but commercial revenues have lagged behind strong passenger growth in recent years, resulting in a decline in spend per passenger.

Place yourself in this scenario as a landlord, tenant, brand or consultant. Your aim is to break the conventional wisdom of travel retail and pitch an innovative new idea that could be implemented at Nirvana Airport. Your concept must involve the participation and investment from all three members of the Trinity, to be considered a true Trinity partnership. The objectives are to drive increased penetration, higher average transaction value and greater frequency of purchase.

Submissions can consider the following areas: omnichannel, sustainability, technology, logistics solutions, marketing concepts, new categories and segmentation, new business models, new experiences and media.

Submissions should be provided in written proposals of up to 1,000 words. We recommend you broadly use the following structure: challenge/opportunity, insights, solution, business case/assumptions. Additional supporting documents can be submitted over the 1,000-word limit.

All submission materials should be sent to by the deadline of 14 September. Entries will then be judged in late September by a panel of senior travel retail executives from across the Trinity. All submissions will also be published in a special Moodie Davitt Report eZine.

The shortlisted concepts will be presented during The Trinity Forum, which is taking place on 30-31 October in Doha. You can read the full brief here.

The Trinity Forum is organised by The Moodie Davitt Report, ACI World and ACI Asia-Pacific. This year it is being co-hosted by Qatar Duty Free, Hamad International Airport and Qatar Airways.

Qatar Airways is offering a 15% discount on fares to and from Doha for delegates ( – Promotional Code: DOHTTF19). Registration is now open for the event. Early bird rates are available until 31 July here:

This year’s edition of The Trinity Forum – the world’s most influential airport commercial revenues conference – is themed ‘Reimagining the Trinity’s role in a phygital world’.

The event will examine how future-proofed the travel retail sector and its business model are in light of the relentless advance of online competition, enhanced consumer transparency, and lack of data sharing. It will also ask whether the traditional industry Trinity of airports, retailers and brands needs to make room for another stakeholder – airlines.


– The Big Data Workshop

How can better sharing and analysis of commercial data transform airport commercial fortunes and those of all sector stakeholders?

– The Trinity Debate

Is the airport commercial model still fit for purpose? How can it be modified while still delivering satisfactory returns for stakeholders? What if we started all over again and invented duty free in 2019? What would the sector look like? How would tenders be structured?

– Towards a brave new world

World tobacco products giant Philip Morris International (PMI) is leading a consumer revolution, away from traditional ‘combustible’ cigarettes and into a range of reduced-risk products, such as revolutionary ‘heat not burn’ IQOS. How does PMI reimagine airport retail in the future? A pan-industry perspective from a key sector player undergoing profound change.

– Changing Airport Perspectives

How are today’s most forward-thinking airports structuring their retail and F&B offers? How are they future-proofing the consumer proposition in the face of rapid demographic challenges and the onslaught of online competition?

– What are the new shopping and dining frontiers?

What categories and shopping formulas will drive airport retail and F&B in the future?

– The power of three – or the power of four?

Is it time to extend the travel retail ‘Trinity’ to airlines? What does the evolution of onboard ‘marketplaces’ by carriers such as Singapore Airlines, AirAsia and Avianca spell for traditional airport retail? What next for Qatar Airways as a retailer after its decision to suspend traditional inflight sales?

– Food & Beverage – the new retail? Airport Advertising – the new consumer engagement driver?

A joint session that examines two burgeoning commercial revenues sectors. How are airports reimagining their food & beverage offers to deliver enhanced customer satisfaction and increased revenues? And what does the digital revolution, when many consumers are looking down at their mobile platforms rather than up towards traditional signage, mean for the airport advertising sector?

 Front Line Heroes

A first for The Trinity Forum. This year we are calling for nominations from around the airport retail world for the Trinity Front Line Employee of the Year. In this important session, we profile the finalists and reveal the ultimate choice. More details soon.

– Why sustainability must be on every industry conference agenda

Our planet is in danger and airports (and airport commerce) are in the front line of the environmental crisis. How can our industry be part of the solution and not the problem?

– Finding a phygital solution to the digital challenge

A powerful close to the 2019 Trinity Forum features a line-up of the most progressive digital thinkers in the airport commercial community. How can humanisation best converge with digitalisation?